Your morning coffee. Your team’s edge.
Kickoff Coffee is the daily coffee brand for college football fans. Choose your fan base at checkout, and every bag helps generate fan-directed NIL support.
Independent. Fan-powered. Not affiliated with any school, conference, or the NCAA.
1st & COFFEE
You’re drinking coffee anyway. Back your team with every bag.
Not every fan can write a massive NIL check. But every fan can switch coffee. Kickoff Coffee turns your daily cup into real support for your team.
Pick your roast, choose your fan base, and $2 from every bag is directed to that team’s NIL collective. Simple, direct, and powered by the coffee you already drink every day.
1
Pick your coffee
Choose from fresh-roasted blends built for mornings, workdays, and game days.
How It Works
A fixed amount from every bag is allocated toward fan-directed NIL support and reflected on the leaderboard.
No official logos. No school licensing. Just fans using their daily coffee habit to back the athletes and communities they care about.
2
Choose your fan base
Select the college football community you want to back at checkout.
3
Every bag counts
A fixed amount from every bag is allocated toward fan-directed NIL support and reflected on the leaderboard.
STARTING LINEUP
Featured Lineup
Every bag moves the board
Early Kickoff
Light/medium roast
A bright, smooth roast for early Saturdays, pregame shows, and first cups of the day.
Every bag moves the board
Overtime Espresso
Espresso roast
A sharp, high-energy roast for long days, late games, and pressure moments.
Every bag moves the board
Gameday Roast
Medium roast
The everyday flagship roast for fans who show up every week. Balanced, reliable, and built for daily drinking.
Every bag moves the board
Victory Lap Decaf
Decaf
A full-flavor decaf for postgame, evening highlights, and second cups without the edge.
Every bag moves the board
Fourth Quarter Dark
Dark roast
Bold, rich, and built for close games, late nights, and serious fans.
Every bag moves the board
The Tailgate Box
Sampler bundle
A three-bag sampler for fans who want to try the lineup and move their fan base up the board.
Built for fans who show up every day.
College football is not just Saturdays. It is message boards, recruiting updates, transfer portal news, early kickoffs, late-night games, rivalry weeks, and offseason hope. Kickoff Coffee turns the everyday coffee ritual into a simple way for fans to back their football teams all year long.
Independent and fan-powered.
Direct NIL support for your college football team.
Freshly roasted for game day intensity.